Over the past 30 years, more than one million people have ridden, roadied, donated, and volunteered for AIDS/LifeCycle—a 545 mile bike ride from San Francisco to Los Angeles. Raising a total exceeding $300M for the life-saving work of the Los Angeles LGBT Center and San Francisco AIDS Foundation, the event embarked on its final ride in June 2025.
For the final ride, I was tapped to design the full merchandise line for the Camp Store. This included apparel like tees, tanks, hoodies, sweats, and headwear, as well as accessories such as totes, water bottles, mugs, socks, and a commemorative bike jersey.
For the final ride, I was tapped to design the full merchandise line for the Camp Store. This included apparel like tees, tanks, hoodies, sweats, and headwear, as well as accessories such as totes, water bottles, mugs, socks, and a commemorative bike jersey.
With over 3,000 participants in attendance, the store generated $228K in revenue for the San Francisco AIDS Foundation and the Los Angeles LGBT Center.
