During COVID-19, AIDS/LifeCycle launched TogetheRide—a community-wide fitness and fundraising challenge designed to create connection even while physically apart. Training and fundraising became gamified with an app, milestone badges, and incentives iterated on by an established visual identity.
Together, participants from across the globe raised $2.6M and logged over 800,000 miles.
Together, participants from across the globe raised $2.6M and logged over 800,000 miles.
