During COVID-19, AIDS/LifeCycle launched TogetheRide—a community-wide fitness and fundraising challenge designed to create connection even while physically apart. Training and fundraising became gamified with an app, milestone badges, and incentives inspired by a colorful visual identity.
Together, participants from across the globe raised $2.6M and logged over 800,000 miles.
Together, participants from across the globe raised $2.6M and logged over 800,000 miles.
